The way companies hang on to their marketshare is by being scared.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

None of our competitors have ever made two systems that run the same software.