A book is a fragile creature. It suffers the wear of time, it fears rodents, the elements, clumsy hands.
Umberto EcoThe truth is a young maiden as modest as she is beautiful, and therefore she is always seen cloaked.
Umberto EcoSemiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto Eco