The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto EcoThere are no stories without meaning. And I am one of those men who can find it even when others fail to see it. Afterwards the story becomes the book of the living, like a blaring trumpet that raises from the tomb those who have been dust for centuries.
Umberto EcoYou cannot escape one infinite, I told myself, by fleeing to another. You cannot escape the revelation of the identical by taking refuge in the illusion of the multiple.
Umberto EcoI am firmly of the opinion that the Macintosh is Catholic and that DOS is Protestant. Indeed, the Macintosh is counterreformist and has been influenced by the methodical path of the Jesuits.... It is catechistic: the essence of revelation is dealt with via simple formulae and sumptuous icons. Everyone has a right to salvation. DOS is Protestant, or even Calvinistic. It allows free interpretation of scripture, demands difficult personal decisions, imposes a subtle hermeneutics upon the user, and takes for granted the idea that all can reach salvation.
Umberto Eco