Each of us is sometimes a cretin, a fool, a moron, or a lunatic. A normal person is just a reasonable mix of these components, these four ideal types.
Umberto EcoThat is a real attitude - to see everything as being meaningful, even the less important things, to prove something, even the greater problems of life.
Umberto EcoI have always been fascinated by paranoid people imagining conspiracies. I am fascinated by this in a critical way.
Umberto EcoThe ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto Eco