We are never racist against somebody who is very far away. I don't know any racism against the Eskimos. To have a racist feeling, there must be an other who is slightly different from us - but is living close to us.
Umberto EcoSemiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.
Umberto EcoMedia populism means appealing to people directly through media. A politician who can master the media can shape political affairs outside of parliament and even eliminate the mediation of parliament.
Umberto Eco