One of the problems I have always discussed is the refusal to distinguish between comment and fact. The newspaper wraps every fact into a comment. It is impossible to give mere fact without establishing point of view.

Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.

Whenever a poet or preacher, chief or wizard spouts gibberish, the human race spends centuries deciphering the message.

The followers must feel besieged.

To play the trumpet, you must train your lips for a long time. When I was twelve or thirteen I was a good player, but I lost the skill and now I play very badly. I do it every day even so. The reason is that I want to return to my childhood. For me, the trumpet is evidence of the sort of young man I was.

Stopgaps do belong to the internal economy of the form, since the Whole requires them, even if only in a subordinate position ... The stopgap Luigi Paryson's 'zeppa' accepts its own banality, because without the speed that the banal allows up, it would slow up a passage that is crucial for the outcome of the work and its interpretation.

A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.