The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else.
Umberto EcoWriting doesn't mean necessarily putting words on a sheet of paper. You can write a chapter while walking or eating.
Umberto EcoWhen men stop believing in God, it isn't that they then believe in nothing: they believe in everything.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco