I believe that you can reach the point where there is no longer any difference between developing the habit of pretending to believe and developing the habit of believing.
Umberto EcoFools are in great demand, especially on social occasions. They embarrass everyone but provide material for conversation. In their positive form, they become diplomats.
Umberto EcoCaptain Cook discovered Australia looking for the Terra Incognita. Christopher Columbus thought he was finding India but discovered America. History is full of events that happened because of an imaginary tale.
Umberto EcoThe wise man does not discriminate; he gathers all the shreds of light, from wherever they may come.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco