A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto EcoA democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection - not an invitation for hypnosis.
Umberto EcoIdiot. Above her head was the only stable point in the cosmos, the only refuge from the damnation of the panta rei, and she guessed it was the Pendulum's business. A moment later the couple went off -- he, trained on some textbook that had blunted his capacity for wonder, she, inert and insensitive to the thrill of the infinite, both oblivious of the awesomeness of their encounter -- their first and last encounter -- with the One, the Ein-Sof, the Ineffable. How could you fail to kneel down before this altar of certitude?
Umberto EcoThere is no great sport in having bullets flying about one in every direction, but I find they have less horror when among them than when in anticipation.
Umberto EcoThe postmodern reply to the modern consists of recognizing that the past, since it cannot really be destroyed, because its destruction leads to silence, must be revisited: but with irony, not innocently. I think of the postmodern attitude as that of a man who loves a very cultivated woman and knows he cannot say to her, I love you madly, because he knows that she knows (and that she knows that he knows) that these words have already been written by Barbara Cartland. Still, there is a solution. He can say, As Barbara Cartland would put it, I love you madly.
Umberto Eco