The belief that time is a linear, directed sequence running from A to B is a modern illusion. In fact, it can also go from B to A, the effect producing the cause.
Umberto EcoThe ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto EcoTo establish what is true is very difficult. Frequently it is easier to establish what is false. And, passing through the false, it's possible to understand something about truth.
Umberto EcoIn the United States there's a Puritan ethic and a mythology of success. He who is successful is good. In Latin countries, in Catholic countries, a successful person is a sinner.
Umberto EcoYou always want someone to hate in order to feel justified in your own misery. Hatred is the true primordial passion. It is love that's abnormal. That is why Christ was killed: he spoke against nature. You don't love someone for your whole life - that impossible hope is the source of adultery, matricide, betrayal of friends ... But you can hate someone for your whole life - provided he's always there to keep your hatred alive. Hatred warms the heart.
Umberto Eco