A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto EcoBut why do some people support [the heretics]?" "Because it serves their purposes, which concern the faith rarely, and more often the conquest of power." "Is that why the church of Rome accuses all its adversaries of heresy?" "That is why, and that is also why it recognizes as orthodoxy any heresy it can bring back under its own control or must accept because the heresy has become too strong.
Umberto Eco