A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto EcoWhat did I really think fifteen years ago? A nonbeliever, I felt guilty in the midst of all those believers. And since it seemed to me that they were in the right, I decided to believe, as you might decide to take an aspirin: It can't hurt and you might get better.
Umberto EcoCaptain Cook discovered Australia looking for the Terra Incognita. Christopher Columbus thought he was finding India but discovered America. History is full of events that happened because of an imaginary tale.
Umberto EcoEach of us is sometimes a cretin, a fool, a moron, or a lunatic. A normal person is just a reasonable mix of these components, these four ideal types.
Umberto Eco