History is rich with adventurous men, long on charisma, with a highly developed instinct for their own interests, who have pursued personal power - bypassing parliaments and constitutions, distributing favours to their minions, and conflating their own desires with the interests of the community.
Umberto EcoSemiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto EcoBeauty is, in some way, boring. Even if its concept changes through the ages... a beautiful object must always follow certain rules. A beautiful nose shouldn't be longer than that or shorter than that, on the contrary, an ugly nose can be as long as the one of Pinocchio, or as big as the trunk of an elephant, or like the beak of an eagle, and so ugliness is unpredictable, and offers an infinite range of possibility. Beauty is finite, ugliness is infinite like God.
Umberto EcoSemiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.
Umberto Eco