The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is better than a spoon... The book has been thoroughly tested, and it's very hard to see how it could be improved on for its current purposes.
Umberto EcoAbsence is to love as wind is to fire: it extinguishes the little flame, it fans the big.
Umberto EcoUgliness is more inventive than beauty. Beauty always follows certain camps. I think it's more amusing - ugliness - than beauty.
Umberto EcoYou must overcome any shyness and have a conversation with the librarian, because he can offer you reliable advice that will save you much time. You must consider that the librarian (if not overworked or neurotic) is happy when he can demonstrate two things: the quality of his memory and erudition and the richness of his library, especially if it is small. The more isolated and disregarded the library, the more the librarian is consumed with sorrow for its underestimation. A person who asks for help makes the librarian happy.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco