A library's ideal function is to be a little bit like a bouquiniste's stall, a place for trouvailles.
Umberto EcoThat is a real attitude - to see everything as being meaningful, even the less important things, to prove something, even the greater problems of life.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto EcoThere are four types: the cretin, the imbecile, the stupid and the mad. Normality is a balanced mixture of all four.
Umberto Eco