The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto EcoThe order that our mind imagines is like a net, or like a ladder, built to attain something. But afterward you must throw the ladder away, because you discover that, even if it was useful, it was meaningless.
Umberto EcoGiven that there are seven billion people living on this earth, there is a consistent quantity of imbecile or idiot, okay. Previously, these people could express themselves only with their friends or at the bar after two or three glasses of something, and they said every silliness, and people laughed. Now they have the possibility to show up on the internet. And so, on the internet, along with the messages of a lot of interesting and important people - even the Pope is writing on Twitter - we have a great quantity of idiots.
Umberto EcoBut Italy is not an intellectual country. On the subway in Tokyo everybody reads. In Italy, they don't. Don't evaluate Italy from the fact that it produced Raphael and Michelangelo.
Umberto Eco