Today I realize that many recent exercises in "deconstructive reading" read as if inspired by my parody. This is parody's mission: it must never be afraid of going too far. If its aim is true, it simply heralds what others will later produce, unblushing, with impassive and assertive gravity.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto EcoBut the purpose of a story is to teach and to please at once, and what it teaches is how to recognize the snares of the world.
Umberto EcoThey [the Templars] had read Avicenna, and they were not ignorant, like the Europeans. How could you live alongside a tolerant, mystical, libertine culture for two centuries without succumbing to its allure, particularly when you compared it to Western culture, which was crude, vulgar, barbaric, and Germanic?
Umberto Eco