The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.

For what I saw at the abbey then (and will now recount) caused me to think that often inquisitors create heretics. And not only in the sense that they imagine heretics where these do not exist, but also that inquisitors repress the heretical putrefaction so vehemently that many are driven to share in it, in their hatred for the judges. Truly, a circle conceived by the Devil. God preserve us.

Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.

This, in fact, is the power of the imagination, which, combining the memory of gold with that of the mountain, can compose the idea of a golden mountain.

The most interesting letters I received about 'The Name of the Rose' were from people in the Midwest that maybe didn't understand exactly, but wanted to understand more and who were excited by this picture of a world which was not their own.

The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.

Writing doesn't mean necessarily putting words on a sheet of paper. You can write a chapter while walking or eating.