If photography is to be likened to perception, this is not because the former is a natural process but because the latter is also coded.
Umberto EcoWhen one starts writing a book, especially a novel, even the humblest person in the world hopes to become Homer.
Umberto EcoTwo cliches make us laugh. A hundred cliches move us. For we sense dimly that the cliches are talking among themselves, and celebrating a reunion.
Umberto Eco