We as a nation need to be reeducated about the necessary and sufficient conditions for making human beings human. We need to be reeducated not as parents--but as workers, neighbors, and friends; and as members of the organizations, committees, boards--and, especially, the informal networks that control our social institutions and thereby determine the conditions of life for our families and their children.

Particular attention should be given to the opportunities which the environment presents or precludes for involvement of children with persons both older and younger than themselves.

Thus if we know a child has had sufficient opportunity to observe and acquire a behavioural sequence, and we know he is physically capable of performng the act but does not do so, tehn it is reasonable to assume that it is motivation which is lacking

Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.

Witness the American ideal: the Self-Made Man. But there is no such person. If we can stand on our own two feet, it is because others have raised us up. If, as adults, we can lay claim to competence and compassion, it only means that other human beings have been willing and enabled to commit their competence and compassion to us--through infancy, childhood, and adolescence, right up to this very moment.

Turning on the television set can turn off the process that transforms children into people... It is primarily through observing, playing, and working with others older and younger than himself that a child discovers both what he can do and who he can become — that he develops both his ability and his identity.

Like the sorcerer of old, the television set casts its magic spell, freezing speech and action and turning the living into silent statues so long as the enchantment lasts. The primary danger of the television screen lies not so much in the behavior it produces as the behavior it prevents — the talks, the games, the family festivities and arguments.