Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.
Urie BronfenbrennerLike the sorcerer of old, the television set casts its magic spell, freezing speech and action and turning the living into silent statues so long as the enchantment lasts. The primary danger of the television screen lies not so much in the behavior it produces as the behavior it prevents — the talks, the games, the family festivities and arguments.
Urie BronfenbrennerTurning on the television set can turn off the process that transforms children into people... It is primarily through observing, playing, and working with others older and younger than himself that a child discovers both what he can do and who he can become — that he develops both his ability and his identity.
Urie BronfenbrennerIf the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.
Urie Bronfenbrenner