I am doing what I do [athletics] because the fans love it and it's a part of me, it's my personality. I think people come to see you run fast, but they also come to see a show, a performance. They want to see a personality, and that's what I give them.
Usain BoltThe more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
Usain Bolt