We are in a world that is quite extremist and extremism makes more noise. Normality does not sell.

The certainty that our football, the football of Spain, is recognised, that's very important to us - perhaps more important than the successes and the joy that you can create. Football hasn't always been appreciated, and luckily our football is appreciated now, at all levels of society.

We must look after football and to do what it is necessary to bring to the game the best ethical values and personal behaviour.

As with Cesc Fabregas, some players who go and play for foreign clubs improve on a cultural level. It makes them grow on many levels; intellectually, because you have to learn a new language and adapt to another culture, and on a footballing level too.

I think it is important to help our country's image outside of Spain.

A leader is admired, a boss is feared.

Sometimes people say that coach is a winner, but everyone wants to win. You must know how to behave in victory and in defeat, to look after what is our sport, football.