The certainty that our football, the football of Spain, is recognised, that's very important to us - perhaps more important than the successes and the joy that you can create. Football hasn't always been appreciated, and luckily our football is appreciated now, at all levels of society.

Football has an important role to play in society. Players should have a sense of social responsibility, have a moral dimension to them which shows up in good conduct.

I think it is important to help our country's image outside of Spain.

Spain used to be very individualistic in its sporting activities. Now we are showing we are pretty good in teams - that is an improvement.

I didn't really want to be the coach who wins but the coach who educates.

No one knows anything about economics. It's the great lie of the economists. By contrast in football people might have contrasting opinions, each of which has some validity. But the economists always speak in conditionals - what a mess.

We are in a world that is quite extremist and extremism makes more noise. Normality does not sell.