The certainty that our football, the football of Spain, is recognised, that's very important to us - perhaps more important than the successes and the joy that you can create. Football hasn't always been appreciated, and luckily our football is appreciated now, at all levels of society.

You watch the game, you don't see Busquets. You watch Busquets, you see the whole game.

Football has an important role to play in society. Players should have a sense of social responsibility, have a moral dimension to them which shows up in good conduct.

Sometimes people say that coach is a winner, but everyone wants to win. You must know how to behave in victory and in defeat, to look after what is our sport, football.

Leadership must be likeable, affable, cordial, and above all emotional. The fashion of authoritarian leadership is gone. Football is about life. You can't be angry all day.

I realised that the political context had got worse since the 2010 World Cup. I tried to ignore it but I wanted, as a national coach - you may call this Utopia - to make Catalans and Basques feel good about supporting a Spanish side... to unite even the most sectarian and nationalist.

A leader is admired, a boss is feared.