Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Design is the conscious effort to impose a meaningful order

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

All designed tools and objects are sort of extensions of human abilities, and they do tend to make life richer for us. But, an awful lot of designs, especially in this country, make life a lot more inconvenient. I'm thinking, for instance, of high-fidelity units that have so many switches and toggles and buttons and things that they confuse most people.

Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

In 1970, Los Angeles became the first place where the total acreage used for roads and parking exceeded the amount of space given over to habitation.