Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.

If design is to be ecologically responsible, it must be independent of concern for the gross national product.

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

The only important thing about design is how it relates to people.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

All designed tools and objects are sort of extensions of human abilities, and they do tend to make life richer for us. But, an awful lot of designs, especially in this country, make life a lot more inconvenient. I'm thinking, for instance, of high-fidelity units that have so many switches and toggles and buttons and things that they confuse most people.