If design is to be ecologically responsible, it must be independent of concern for the gross national product.

Design is the conscious effort to impose a meaningful order

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

We live in a society that penalizes highly creative individuals for their non-conformist autonomy. This makes the teaching of problem solving in design both discouraging and difficult. A...student (has) massive blocks against new ways of thinking, engendered by some 16 years of mis-education.

If design is to be ecologically responsible, it must be independent of concern for the gross national product.