In 1970, Los Angeles became the first place where the total acreage used for roads and parking exceeded the amount of space given over to habitation.

Design is the conscious effort to impose a meaningful order

There are professions more harmful than industrial design but only a few of them

Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical.

Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.