European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.
Virginia PostrelAesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.
Virginia PostrelThe glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.
Virginia PostrelHow we feel about the evolving future tells us who we are as individuals and as a civilization: Do we search for stasis-a regulated, engineered world? Or do we embrace dynamism-a world of constant creation, discovery, and competition?
Virginia Postrel