I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic, they managed to research into this and find more eco fabrics.

I try to concentrate on quality clothing and accessories that are worth having, and to get my people to take fewer trips by air and stay longer each time they travel. It’s more human, especially if they take time to visit an art gallery while there.

I have too much product, and I'm trying to rein it in and sell more of my main collection. I wish you didn't have to design so often; it would be good if you could keep on selling the same things for a few years and not have to do new things all the time.

A status symbol is a book. A very easy book to read is The Catcher in the Rye. Walk around with that under your arm, kids. That is status.

Fashion is here to help make people look very important. If they have good taste and choose what suits them, I give them options on how they can do that. It's always sexy, and it's always with the same result: making women look fantastic.

When we started to do punk, we put all of these things together to create the look of an urban guerrilla - a rebel.

Liverpool people are famous for liking clothes and fashion; they are very social and lively people, and we know that they like clothes.