No one can write a best seller by trying to. He must write with complete sincerity; the clichรฉs that make you laugh, the hackneyed characters, the well-worn situations, the commonplace story that excites your derision, seem neither hackneyed, well worn nor commonplace to him. ... The conclusion is obvious: you cannot write anything that will convince unless you are yourself convinced. The best seller sells because he writes with his heart's blood.
W. Somerset MaughamMost people are such fools that it is really no great compliment to say that someone is above the average.
W. Somerset Maugham