To perceive the aura of an object we look at means to invest it with the ability to look at us in return.
Walter BenjaminNot to find one's way in a city may well be uninteresting and banal. It requires ignorance - nothing more. But to lose oneself in a city - as one loses oneself in a forest - that calls for a quite different schooling. Then, signboard and street names, passers-by, roofs, kiosks, or bars must speak to the wanderer like a cracking twig under his feet in the forest.
Walter BenjaminLanguage has unmistakably made plain that memory is not an instrument for exploring the past but its theater. It is the medium of past experience, just as the earth is the medium in which dead cities lie buried.
Walter BenjaminThe power of a text when it is read is different from the power it has when it is copied out. Only the copied text thus commands the soul of him who is occupied with it, whereas the mere reader never discovers the new aspects of his inner self that are opened by the text, that road cut through the interior jungle forever closing behind it: because the reader follows the movement of his mind in the free flight of day-dreaming, whereas the copier submits it to command.
Walter Benjamin