On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
Walter IsaacsonThe older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft donโt really love music or art the way we do. We won because we personally love music.
Walter Isaacson