More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other.

Smart people are a dime a dozen. What matters is the ability to think different... to think out of the box.

You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.

Mainly, the reason people who didn't succeed had trouble because they had trouble forming teams. They didn't know how to collaborate.

Jobs did not know that Sculley had told Eisenstat he wanted to quit, but by then it didn't matter. Overnight, he had changed his mind and decided to stay. Despite the blowup the day before, he was still eager for Jobs to like him. So he agreed to meet the next afternoon.

On Startups: "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on.

There are parts of his life and personality that are extremely messy, and that's the truth