More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other.

The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked

Mainly, the reason people who didn't succeed had trouble because they had trouble forming teams. They didn't know how to collaborate.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.

We relate to Leonardo da Vinci because his genius was just being passionately curious about everything. He wanted to know everything he could know about our universe, including how we fit into it. We can't all have a superhuman intellect like Albert Einstein's, but we can be super-curious. And we can also quit smashing curiosity out of the hands our children.

Pretend to be completely in control and people will assume that you are.