On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
Walter IsaacsonA popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.
Walter IsaacsonJobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic but wanting to sell things like Wozniak's board. Wanting to create a business.
Walter IsaacsonIt seems perverse to focus too much on the casualties or hardship in Afghanistan ...[Showing the misery of Afghanistan ran the risk of] promoting enemy propaganda...we must talk about how the Taliban are using civilian shields and how the Taliban have harboured the terrorists responsible for killing close up to 5,000 innocent people.
Walter Isaacson