In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannIt is not the idea as such which the censor attacks, whether it be heresy or radicalism or obscenity. He attacks the circulation of the idea among the classes which in his judgment are not to be trusted with the idea.
Walter LippmannTrue opinions can prevail only if the facts to which they refer are known; if they are not known, false ideas are just as effective as true ones, if not a little more effective.
Walter Lippmann