The simple opposition between the people and big business has disappeared because the people themselves have become so deeply involved in big business.

We forge gradually our greatest instrument for understanding the world - introspection. We discover that humanity may resemble us very considerably - that the best way of knowing the inwardness of our neighbors is to know ourselves.

For in the absence of debate unrestricted utterance leads to the degradation of opinion. By a kind of Greshams law the more rational is overcome by the less rational, and the opinions that will prevail will be those which are held most ardently by those with the most passionate will. For that reason the freedom to speak can never be maintained merely by objecting to interference with the liberty of the press, of printing, of broadcasting, of the screen. It can be maintained only by promoting debate.

In making the great experiment of governing people by consent rather than by coercion, it is not sufficient that the party in power should have a majority. It is just as necessary that the party in power should never outrage the minority.

A man cannot sleep in his cradle: whatever is useful must in the nature of life become useless.

Liberty without discipline cannot survive. Without order and authority in the spirit of man the free way of life leads through weakness, disorganization, self-indulgence, and moral indifference to the destruction of freedom itself. The tragic ordeal through which the Western world is passing was prepared in the long period of easy liberty during which men forgot the elementary truths of human existence. They forgot that their freedom was achieved by heroic sacrifice.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.