The public must be put in its place, so that it may exercise its own powers, but no less and perhaps even more, so that each of us may live free of the trampling and the roar of a bewildered herd.
Walter LippmannBut what is propaganda, if not the effort to alter the picture to which men respond, to substitute one social pattern for another?
Walter LippmannIdeals are an imaginative understanding of that which is desirable in that which is possible.
Walter LippmannThe effort to calculate exactly what the voters want at each particular moment leaves out of account the fact that when they are troubled the thing the voters most want is to be told what to want.
Walter LippmannWhen men are brought face to face with their opponents, forced to listen and learn and mend their ideas, they cease to be children and savages and begin to live like civilized men. Then only is freedom a reality, when men may voice their opinions because they must examine their opinions.
Walter Lippmann