In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannBetween ourselves and our real natures we interpose that wax figure of idealizations and selections which we call our character.
Walter LippmannIt is often very illuminating...to ask yourself how you got at the facts on which you base your opinion. Who actually saw, heard, felt, counted, named the thing, about which you have an opinion?
Walter LippmannFor in the absence of debate unrestricted utterance leads to the degradation of opinion. By a kind of Greshams law the more rational is overcome by the less rational, and the opinions that will prevail will be those which are held most ardently by those with the most passionate will. For that reason the freedom to speak can never be maintained merely by objecting to interference with the liberty of the press, of printing, of broadcasting, of the screen. It can be maintained only by promoting debate.
Walter Lippmann