All the publicity about value investing - it's become a very popular thing.
If the market is so cheap, you want to get something with a little more zip in it, or potential.
Enjoy your work and have ethical standards.
Be sure that debt does not exceed 100% of the equity.
You have to have confidence in what you're doing.
Make sure you have the courage to stay true to your convictions and not let the market affect your emotions.