Occasionally, a man must rise above principles.
It's a lot easier to buy things than it is to sell them.
Take the job you would take if you were independently wealthy. You're going to do well at it.
The most important thing in terms of your circle of competence is not how large the area of it is, but how well you've defined the perimeter.
You pay a very high price in the stock market for a cheery consensus.
Your premium brand had better be delivering something special, or it's not going to get the business.