You're dealing with a lot of silly people in the marketplace; it's like a great big casino and everyone else is boozing. If you can stick with Pepsi, you should be OK.

When people tell me they've learned from experience, I tell them the trick is to learn from other people's experience.

We have a country where I don't know whether it's a million households a year or more, but good form.

If you want your business to survive for 100 years, you've got to make it through every single day for 100 years. It's not enough to do it 99.9% of the time.

The smartest side to take in a bidding war is the losing side.

Inactivity strikes us as intelligent behavior.

For some reason, people take their cues from price action rather than from values. What doesn't work is when you start doing things that you don't understand or because they worked last week for somebody else. The dumbest reason in the world to buy a stock is because it's going up.