Media coverage of the legislative fights is overwhelmingly negative for agriculture interests. The impression left among consumers is that the proponents had something to hide.
Wayne PacelleAs a society, we are typically deeply disassociated from animal cruelty, but more than ever, animal protection organizations are telling the backstory. People are being forced, to confront the realities. At the same time, we have an ever-growing understanding of the intelligence and emotional capacities of animals and an acceptance of the principle that animal cruelty is a moral problem.
Wayne PacelleThe response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions. Media coverage of the legislative fights is overwhelmingly negative for agriculture interests. The impression left among consumers is that the proponents had something to hide.
Wayne PacelleThe entire animal rights movement in the United States reacted with unfettered glee at the Ban in England ...We view this act of parliament as one of the most important actions in the history of the animal rights movement. This will energise our efforts to stop hunting with hounds.
Wayne PacelleThere are many innovators hard at work seeking to perfect alternatives to meat, milk, and eggs. These food products will, like computer-generated graphics or photography or sound systems, just keep getting better and better until there is little difference between an animal-based protein and a plant-based one, or farm-produced versus cultured meat. That will make it easy for people to make the kinds of choices that will usher in a world with far less violence.
Wayne Pacelle