The response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions. Media coverage of the legislative fights is overwhelmingly negative for agriculture interests. The impression left among consumers is that the proponents had something to hide.

Animal abuse is still widespread and we have so much work ahead.

We believe in the Three Rs - reducing the consumption of meat and other animal-based foods; refining the diet by eating products only from methods of production, transport, and slaughter that minimize pain and distress; and replacing meat and other animal-based foods in the diet with plant-based foods.

We've witnessed so many revolutions in our society. Think of transportation, photography, or communications. Things once unimaginable have become seemingly impossible to live without.

When we transplant organs, we are enabling viruses to jump natural barriers between species.

There are new ways of producing food, film, clothing, and research that steer clear of using animals. Some of those products are functionally equivalent or even superior to what we're used to. Now corporations, legislatures, and other institutions are responding, and supporting these shifts, so we're seeing seismic changes throughout society.

As a society, we are typically deeply disassociated from animal cruelty, but more than ever, animal protection organizations are telling the backstory.