Undercover investigations threw back the curtain on the systemic exploitation of animals on factory farms. The response by agribusiness interests has been to back laws that ban animal advocates from taking pictures or videos at these facilities, and ban the media from publishing any that are taken. The laws also make it a crime for animal advocates to seek employment at animal enterprises without disclosing their intentions.

The good news is we are seeing an incredible surge in non-animal technologies in laboratories. With researchers using stem cells, visually impaired people may one day have new corneas and lenses grown from their own cells. That is likely to be a more effective and cheaper approach than using animals.

Human creativity and innovation is going to make the exploitation of animals look not only inhumane but obsolete and cumbersome.

The combination of moral intentionality and human innovation is a powerful force. And that's the force behind the humane economy. By embracing its tenets, we help animals, but we also advance commerce in a more sustainable, and profitable, way. I think we have every reason to believe it is the way of the future.

As a society, we are typically deeply disassociated from animal cruelty, but more than ever, animal protection organizations are telling the backstory. People are being forced, to confront the realities. At the same time, we have an ever-growing understanding of the intelligence and emotional capacities of animals and an acceptance of the principle that animal cruelty is a moral problem.

There are new ways of producing food, film, clothing, and research that steer clear of using animals. Some of those products are functionally equivalent or even superior to what we're used to. Now corporations, legislatures, and other institutions are responding, and supporting these shifts, so we're seeing seismic changes throughout society.

Especially in this Internet age, routine practices are being exposed and rightly recognized as harsh and cruel.