Music is cyclical and as an artist and songwriter, you need to be able to predict what trend is coming next.
Wendy StarlandEventually as a teenager, I was pulled up on stage by James Brown's saxophone player, Maceo Parker, during one of his concerts and scatted on his stage for 20 minutes. After I was done, Maceo's bass player got down on one knee as if he were proposing, took a string off of his bass guitar and coiled it up around my ring finger. He hushed the crowd and said into the microphone, "Wendy, from this day forward you are married to music. You have a gift from God. You must devote your life to using this gift or else you will deprive the world of something so special." I got the chills.
Wendy StarlandThere is no question that the US market is the hardest to break into. I believe that the reason for this primarily has to do with the fact that the majority of the most powerful radio stations in the US are owned by Clear Channel. They are massive and have the ability to break artists worldwide. For the most part, they are dealing directly with the major labels in the US, with whom they have had long relationships. If you are an artist that is not being pushed by Clear Channel radio in the US, your chances of becoming a household name are slim.
Wendy StarlandIf you want to be a songwriter and place a song with a popular artist, then it's ok to follow the trends. This is mainly because many labels are afraid to take big risks on something that sounds too different than the status quo.
Wendy StarlandAlways have clear lines of communication and be open to trying new ideas. Being open to new ideas is crucial to growing as an artist. If you always have the same creative habits, how will you ever excel to the next level? The answer is, you won't. Taking those creative risks reaps the most incredible rewards.
Wendy Starland