A good song can be produced in several different genres.

If you follow a trend, by the time it is released it will sound like the same regurgitated music that the public has been hearing for the past eight months (at least.) I am not referring to genres or production that is considered to be timeless or "classic" sounding.

Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns.

As a new artist you should ignore trends at all costs.

Taking constructive criticism from others is required to get to the next level.

I love the songs we've written together [with Ivo Moring] and believe that Rock music is coming back with a vengeance. There are a lot of new and exciting things on the horizon and the next chapter is going to be amazing.

Knowing how to market yourself and your press materials is key.