In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Wesley MorrisComputers are scary. Theyre nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.
Wesley MorrisI just have to be able to follow and enjoy the writer's voice and the writer's point of view. Liking what the person has to say is not really important to me.
Wesley Morris