Kids today aren't listening to music audio-only. They're picking up a CD and looking at the lyric sheet and wondering why the pictures aren't moving around. Who wants to do that? It's like Bam Bam Flintstone hanging with the dinosaurs vs. Elroy Jetson who's flying around space. If I'm a kid, I wanna be kicking it with Elroy.
will.i.amTraveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
will.i.am