When you're a corporation, you're going to stick with what works. That's why every McDonald's is the same.
will.i.amMost of these people who are celebrities now don't do anything to deserve it, so by that fact alone, I don't want to be one.
will.i.amTraveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
will.i.am