I'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
Will PackerWe need more filmmakers of color telling the story. I'd like to see more filmmakers take their products out independently, put together a good commercial film and distribute it online.
Will PackerI think the country needs a good laugh. There are so many things dividing us right now, in the real world, that the timing is right for escapist entertainment that makes you feel better about your own family. If this family can survive, than everyone has got a chance.
Will PackerFor me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.
Will Packer