It's exciting to me that Ride Along is a movie that has two African American leads, but it's even more exciting to me that it's not a movie about two African American leads. They just happen to be African American. It's a universal story. It's a story about a guy in love with a girl, and he's gotta get the approval of the overbearing, mean brother. That's a universal theme.
Will PackerFor me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.
Will PackerI never want someone to come out of one of my films and say, "Damn. I wasted an hour and a half of my life." I'm trying to avoid that.
Will PackerI think the country needs a good laugh. There are so many things dividing us right now, in the real world, that the timing is right for escapist entertainment that makes you feel better about your own family. If this family can survive, than everyone has got a chance.
Will PackerI'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
Will Packer