Ideologists of all kinds find a strange sort of comfort in the madness of the crowd; it confirms them in their suspicion that history, far from being made by the great mass of individuals - as Marx averred - is rather unmade by a single massive individual, a collective Other, who stands in stark contrast to you and he.
Will SelfI am a regular if not exactly enthusiastic patron of my local bookshop. I try to buy at least some books there because I cling to the belief that it's important to maintain those businesses which put a human face on the exchange of money for goods and services.
Will SelfNowadays, my mood ungoverned, I'm free to think the most outrageous things, such as: might it not be a good idea to insist that drug companies give their preparations names that tell the user what they really do?
Will SelfI think of writing as a sculptural medium. You are not building things. You are removing things, chipping away at language to reveal a living form.
Will Self